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The Superyacht Cup 2007 has been very much more than a sailing superyacht regatta. Parallel to the sailing activity in the Bay of Palma, the shoreside interest and activity has been like one of the major superyacht shows like the Monaco Yacht Show, but without all the motoryachts.

Many of the top builders like Perini Navi, Wally, Vitters, Alloy Yachts and Royal Huisman took the opportunity to showcase their production. As is often stated in sales and marketing literature, what better way to sell your products than the recommendation of your existing clients.

Many of the top naval architects were sailing aboard examples of their work and speaking to prospective clients. Just taking a short walk along the dockside might bring you into contact with Ed Dubois, Bill Trip, Gerry Dijkstra, Ron Holland or Phillipe Briand.

And there was even a small number of interior designers well know for their sailing superyacht work including Andrew Winch, Dick Young, Ken Frievokh and Mark Whitely.

This is very much the reason why the New Zealand Trade association assisted in setting up a magnificent gala banquet for the New Zealand Millennium Cup followed by The Superyacht Cup 2007 prizegiving.

To see full article go to NZ Marine Excellence Directory